EUROPEAN WAX CENTER
EVERY BODY SMOOTH
Whoever you are. Wherever you live. However you wax. You deserve to feel confident and comfortable in your skin. Every Body Smooth is European Wax Center’s invitation to feel your best self. This rebrand spanned every touch point; building a 75-image photo library, films, social, print inserts, and OOH—creating a bold, unified campaign that reintroduced EWC to the world with a fresh perspective.
FULL TEAM CREDITS
Agency: JOAN Creative
Production: JOAN Studios
Photographer: Emmie America
Executive Creative Director: Lauren Costa
Creative Director: Michael Stone
Associate Creative Director/AD: Hailey Lawrence
Associate Creative Director/CW: Nicole LeLachuer
Senior Designer: Peter Dommermüth
Account Director: Jen Nolan
Executive Producer: Nicole Severi (Agency)
Executive Producer: Shami LaCourt (Production)
Post Producer: Nic Boozang
My Role: Photographer Search + Production Support/Coordination