BRAWNY

Agency: JOAN
Creative Director: Tom Francesconi

ACD Copywriter: Jesse Stanton

Art Director: Tori Sullivan
Copywriter: Zach Sternman
Executive Producer: James Lawson
Producer: Emily Cunningham 
Director: Fiona McGee @ Arts & Sciences
Editor: Erin Langley @ Cosmo Street

ROLE: Talent Resource Manager | Film Director Search

When Brawny released the biggest innovation in the history of paper towels (no really) by creating the first and only 3-Ply paper towel, we needed to get the word out in a big way.

We created the Summon the Strongest campaign - ditching the stereotypes of the paper towel category and bringing Brawny’s iconic mascot - the Brawny Man - to life in a brand new way.